Pioneering spirit, leadership, and innovation. These are the words that summarize Prime You’s path toward becoming the largest fractional ownership company in South America. At the same time, they serve as guiding principles for the continual pursuit of being the best.
Prime Aviation started in 2008 as the first fractional ownership company in Brazil, offering from the start the acquisition of private jets and helicopters through quotas, striving for maximum asset management efficiency.
An initiative set in motion by the entrepreneurial vision of Marcus Matta, who, inspired by transformations in the US and European aviation industries, brought to Brazil a smarter way of acquiring high-added-value assets, in sync with modern times. He found immediate adoption by clients who were open to innovative access models, without the need to forego exclusivity.
In 2011, as business grew, it drew substantial investments and Prime Aviation would eventually become Prime Fraction Club. In the following year, its portfolio started including yachts and sports cars – the only company in the country to offer four asset categories.
Personalized and exclusive customer service, as well as diversification, allowed Prime Fraction Club to attain the status of market leader and, consequently, the role of industry spokesperson in the media, signaling industry trends and goals.
In 2016, it expanded into a new base of operations in Rio de Janeiro to work alongside the São Paulo headquarters. With the know-how acquired with fractional ownership assets, starting in 2017 the company also began providing single-owned aircraft management services.
In 2018, celebrating a decade of continuous growth, the company established itself under its new brand: Prime You.
The following year, it launched the Prime Real Estate Duo (Home + Yacht), a worldwide unprecedented product in the fractional ownership market, which became an instant success with rapid acquisition of quotas.
In 2021, Prime You began operating air taxi services in order to cater to a new segment of clients as well as provide additional solutions to current quota holders. It also began construction of the company’s first fully incorporated Prime Real Estate Duo venture in Angra dos Reis – from plot acquisition to property customization – built and delivered in record time just a year later.
In 2022, business growth called for a new company headquarters in Alphaville, São Paulo, in preparation for new phases of expansion. With an area larger than 1,000 m² and a helipad, this new center of operations can house all strategic departments of the company, including the new Operational Control Center, all of which ensure a much more effective and secure control system for all of Prime You’s operations and activities.
That same year, it broke new grounds by becoming the first business to be certified by the National Civil Aviation Agency (ANAC) to act in the aircraft fractional ownership market.
More achievements and successes continued to occur throughout all of 2023. Prime You became the first company in the segment to offer a transcontinental range jet (Legacy 650) and also spearheaded the largest operation in the Brazilian yachting sector with the acquisition of the Oasis 40M. It also shook the entire market by adding to its portfolio the first fractional ownership private island in the word, located in the Todos os Santos Bay, Bahia.
In the first half of 2024, Prime You was awarded the IS-BAO certification for excellence in operational safety from IBAC, one of the most renowned business aviation certification bodies in the world. And before the semester even ended, Prime You announced the largest-ever deal in Brazilian business aviation by acquiring the first and only Gulfstream G700 in the country, which became part of the company’s fleet. The acquisition of the fastest and most premium business jet in the world, with the largest range of its class, not only represents an aviation milestone in the country but also opens a one-of-a-kind flight experience for the company’s quota holders.
Prime You leads the sector as the most substantial and diversified fractional asset ownership operation in South America. The result of a story that combined constant pioneering innovation, agile diversification, and extremely high standards of quality.
Prime You. The first, like you.
