In the present world, is it possible to combine values such as luxury, performance and sophistication with principles such as sustainability, responsibility and conscious consumption?
In 2008, entrepreneur Marcus Matta believed it was. So he took a pioneering stance by founding Prime Aviation – one of the first fractional ownership businesses in Brazil, paving the way to an intelligent and innovative way of owning luxury assets, in sync with our times, and which has been growing among various segments of society.
In 2011, when fractional ownership was starting to become a trend, the opportunity to expand the company's roster beyond aviation became reality through partnership and investment by Fundo Patrimonial Blue, a fund managed by Planner Corretora. Prime Aviation then became Prime Fraction Club, which then began to offer a greater variety of luxury assets.
Thus, in 2012, four lines of high-value products became available to clients: jets, helicopters, yachts and sports cars.
Personal, exclusive customer service, as well as the distinction of being the only company in the country to offer four lines of products and to give clients access to other shared assets are the factors that made Prime Fraction Club rise to the leading position in the market, becoming the sector's representative in the media.
In 2016, the Rio de Janeiro base of operations was inaugurated.
With the expertise it gained with shared assets, Prime started in 2017 to provide aircraft management as a service to individual owners.
In 2018, the year that marked Prime's 10-year anniversary, Spinelli Holding acquired 20% of its shares. A sum of those resources are now being allocated to an investment plan which will bring the expansion of infrastructure, humans resources, more technology, a larger fleet and new bases of operations (as well as the existing ones in São Paulo and Rio de Janeiro). Soon, new services will be provided, further broadening the company's operations.
In 2019, it expands its Operational Control Center, ensuring greater effectiveness and safety. As a natural expansion from its area of business, Prime You starts a jet and helicopter dealership service, connecting opportunities. Prime Real Estate Duo (Home + Yacht) is launched, a worldwide unprecedented in the fractional ownership market.
In 2020, we expanded our fleet, as well as our line of products, including the Real Estate Duo in Angra dos Reis, near Rio de Janeiro.
In 2021, in Angra as well, Prime You announced the first Real Estate Duo developed entirely by the company, from the concept to personalization. Also, an air taxi service is innaugurated to serve a new segment of clients.
Prime You. The first, like you.